Identity & Product Design For Grind Supplements

Our work with Chad Wesley Smith of Juggernaut Training Systems spanned the better part of a decade. We Partnered with Chad to create Grind Supplements — a brand centered around hard work and scientifically backed performance nutrition. This brand was quickly acquired by a larger entity in the supplement industry.

Under Chad's direction, SOUTH owned the visual design aspects of the brand, website, apparel, packaging and advertising.