Samaritans Purse

Increased Annual Online Donations by 38%


At SOUTH we’ve developed products that connect people, increase revenue, and improve business operations. It could even be said that some of our products have ‘changed lives;’ however, as a software development company they are typically the lives of the fortunate; those with smartphones, tablets ,and laptops; those who are part of our modern society. While building products for all of our valued clients is our pride and pleasure, the opportunity to work with Samaritan’s Purse offered our team the distinguished opportunity to truly impact the lives of those less fortunate. This ignited the passion within our team to deliver a modern web based donation funnel that played a direct role in greater intake, and thus, greater aid.


Samaritan's Purse


  • Custom Web Application
  • Donation Platform
  • Responsive Website



02A New Kind of Conversion

Samaritan’s Purse International Relief provides hope for millions in over 80 countries. With donations now coming from smartphones and tablets, Samaritan’s Purse increased annual online donations by 38%. We’re providing a unique experience for every device so donors can give and grow, everywhere.

With a global organization, consolidating the many initiatives into campaigns meant better understanding and more accurate user actions. A cleaner, image driven interface allowed Samaritan’s Purse to focus the donor’s attention on urgent support items. Pairing this approach with the incredible team at SP generated a $12 Million increase in online giving.

Image of a Laptop Computer

03Hope and Healing, On Every Device

The team at SOUTH has been working with Samaritan’s Purse for over 10 years. We believe in their purpose and share their passion to help those in need. Being on the ground in over 80 countries creates a story worth telling, sharing and supporting. We developed a responsive site that allows users to engage with their work from every device. This created opportunities for aid and enabled conversions of the most important kind.

04Fully Integrated Digital Platform

Enabling donations on every site page allows focus to remain on the story of Samaritan’s Purse. This simple tool is packed with robust backend sophistication. Secure credit card processing, custom reporting, multi-currency bank processing, customer order confirmation and more. This tool is battle tested and designed to increase support for your cause.

Site wide donation forms, improved donor analytics and custom fundraising system has allowed Samaritan’s Purse to better engage their constituents. We’ve automated their supply chain and fulfillment process. Donors place and pay for Christmas shoebox orders online, shipping receives an ‘intelligent’ order report and the user tracks their specific gift location anywhere on earth.

05International Conversion

Every dollar raised means another life changed — this makes us passionate about increasing conversion rate. Unique challenges arise when deploying platforms in three continents. We conquered each barrier with custom functionality.

Visually, donation objects must remain simple (limit steps) across all devices and screen widths. Optimized, action based text reduces user stress while increasing engagement. Call to action (CTA) positioning must occupy salient screen locations based on target demographic preference (usually top right or bottom corners).

In the UK, the Barclay’s API taught us lessons we used to improve payments in Australia (WestPac Bank API). Security is another foundational pillar that must be handled with expertise when processing hundreds of thousands of transactions. We implemented an elastic cloud configuration to optimize site performance and donor financial data encryption.

These “digital steps” allow us to play a role in changing real lives. Helping Samaritan’s Purse deliver more food, water and spiritual aid to those in need motivates us to deliver our best work. We’re honored to join Samaritan’s Purse in their work and hope you will do the same.

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